/* ============================================================
   PROMOVA ADS — Landing Page Mídia Paga
   Tokens: branco #FFFFFF · laranja #d35400 · Montserrat
   ============================================================ */

:root {
  --white: #FFFFFF;
  --orange: #d35400;
  --orange-dark: #a84000;
  --orange-tint: #fdece0;
  --orange-tint-soft: #fff6ef;
  --ink: #1c1712;
  --ink-soft: #55504a;
  --ink-faint: #8a837a;
  --line: #ece2d6;
  --line-dark: #34291f;

  --font: 'Montserrat', -apple-system, BlinkMacSystemFont, sans-serif;

  --radius: 10px;
  --radius-sm: 6px;
  --container: 1180px;
  --shadow: 0 20px 60px -20px rgba(28, 23, 18, 0.25);
  --shadow-sm: 0 8px 24px -12px rgba(28, 23, 18, 0.18);
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font);
  color: var(--ink);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
  line-height: 1.5;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 32px;
}

section { position: relative; }

/* -------------------- Utility type -------------------- */

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 16px;
}

.eyebrow::before {
  content: '';
  width: 18px;
  height: 2px;
  background: var(--orange);
  display: inline-block;
}

h1, h2, h3, h4 {
  font-family: var(--font);
  font-weight: 800;
  letter-spacing: -0.02em;
  line-height: 1.08;
  color: var(--ink);
}

h2 {
  font-size: clamp(32px, 4vw, 46px);
}

h3 {
  font-size: 22px;
  font-weight: 700;
}

.section-head {
  max-width: 640px;
  margin-bottom: 56px;
}

.section-head p {
  font-size: 17px;
  color: var(--ink-soft);
  margin-top: 16px;
  font-weight: 500;
}

.section-head.center {
  margin-left: auto;
  margin-right: auto;
  text-align: center;
}

/* -------------------- Buttons -------------------- */

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  font-family: var(--font);
  font-weight: 700;
  font-size: 15px;
  letter-spacing: 0.01em;
  padding: 16px 30px;
  border-radius: var(--radius-sm);
  border: 2px solid transparent;
  cursor: pointer;
  transition: transform 0.18s ease, box-shadow 0.18s ease, background 0.18s ease, color 0.18s ease, border-color .18s ease;
  white-space: nowrap;
}

.btn-primary {
  background: var(--orange);
  color: var(--white);
  box-shadow: 0 10px 30px -8px rgba(211, 84, 0, 0.55);
}

.btn-primary:hover {
  background: var(--orange-dark);
  transform: translateY(-2px);
  box-shadow: 0 14px 34px -8px rgba(211, 84, 0, 0.6);
}

.btn-outline {
  background: transparent;
  border-color: var(--ink);
  color: var(--ink);
}

.btn-outline:hover {
  border-color: var(--orange);
  color: var(--orange);
}

.btn-outline-light {
  background: transparent;
  border-color: rgba(255,255,255,0.35);
  color: var(--white);
}

.btn-outline-light:hover {
  border-color: var(--orange);
  color: var(--orange);
}

.btn-block { width: 100%; }

/* ================= HEADER ================= */

.site-header {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: rgba(255,255,255,0.9);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.25s ease, box-shadow .25s ease;
}

.site-header.scrolled {
  border-bottom-color: var(--line);
  box-shadow: 0 6px 24px -18px rgba(0,0,0,0.25);
}

.site-header .container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 84px;
}

.logo {
  font-weight: 800;
  font-size: 20px;
  letter-spacing: -0.01em;
  display: flex;
  align-items: center;
  gap: 10px;
}

.logo .dot {
  width: 10px;
  height: 10px;
  border-radius: 2px;
  background: var(--orange);
  transform: rotate(45deg);
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 36px;
}

.nav-links a {
  font-size: 14px;
  font-weight: 600;
  color: var(--ink-soft);
  transition: color 0.15s ease;
}

.nav-links a:hover { color: var(--orange); }

.header-cta { display: flex; align-items: center; gap: 18px; }

.header-cta .btn { padding: 12px 22px; font-size: 10px; }

.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 8px;
}

.nav-toggle span {
  width: 22px;
  height: 2px;
  background: var(--ink);
}

/* ================= HERO ================= */

.hero {
  padding: 168px 0 96px;
  background:
    radial-gradient(720px 420px at 88% -10%, var(--orange-tint) 0%, rgba(253,236,224,0) 70%),
    var(--white);
  position: relative;
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 64px;
  align-items: center;
}

.hero-copy h1 {
  font-size: clamp(38px, 5.2vw, 60px);
  margin-bottom: 22px;
}

.hero-copy h1 span {
  color: var(--orange);
  position: relative;
  white-space: nowrap;
}

.hero-copy p.lead {
  font-size: 18px;
  color: var(--ink-soft);
  font-weight: 500;
  max-width: 520px;
  margin-bottom: 34px;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 20px;
  flex-wrap: wrap;
  margin-bottom: 40px;
}

.hero-note {
  font-size: 13px;
  color: var(--ink-faint);
  font-weight: 600;
}

.hero-trust {
  display: flex;
  gap: 34px;
  flex-wrap: wrap;
  padding-top: 28px;
  border-top: 1px solid var(--line);
}

.hero-trust .stat b {
  display: block;
  font-size: 26px;
  font-weight: 800;
  color: var(--ink);
}

.hero-trust .stat span {
  font-size: 12.5px;
  font-weight: 600;
  color: var(--ink-faint);
  text-transform: uppercase;
  letter-spacing: 0.04em;
}

/* --- hero performance panel (signature element) --- */

.hero-visual { position: relative; }

.panel {
  background: var(--ink);
  border-radius: 18px;
  padding: 26px;
  box-shadow: var(--shadow);
  color: var(--white);
  position: relative;
  z-index: 2;
}

.panel-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 22px;
}

.panel-top .lights { display: flex; gap: 6px; }
.panel-top .lights span {
  width: 8px; height: 8px; border-radius: 50%;
  background: rgba(255,255,255,0.25);
}
.panel-top .label {
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.5);
  font-weight: 700;
}

.panel-metrics {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
  margin-bottom: 20px;
}

.panel-metric {
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 12px;
  padding: 16px 14px;
}

.panel-metric .m-label {
  font-size: 10.5px;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: rgba(255,255,255,0.45);
  font-weight: 700;
  margin-bottom: 8px;
}

.panel-metric .m-value {
  font-size: 22px;
  font-weight: 800;
  color: var(--white);
}

.panel-metric .m-delta {
  font-size: 11.5px;
  font-weight: 700;
  color: #8fd19e;
  margin-top: 4px;
}

.panel-chart {
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 12px;
  padding: 16px;
}

.panel-chart svg { width: 100%; height: 90px; display: block; }

.hero-visual::after {
  content: '';
  position: absolute;
  width: 92%;
  height: 92%;
  border: 2px solid var(--orange);
  border-radius: 18px;
  top: 22px;
  left: 22px;
  z-index: 1;
  opacity: 0.5;
}

.floating-chip {
  position: absolute;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 12px 16px;
  box-shadow: var(--shadow-sm);
  z-index: 3;
  display: flex;
  align-items: center;
  gap: 10px;
  font-weight: 700;
  font-size: 13px;
}

.floating-chip.chip-1 {
  bottom: -22px;
  left: -18px;
}

.floating-chip .chip-icon {
  width: 30px; height: 30px;
  border-radius: 8px;
  background: var(--orange-tint);
  display: flex; align-items: center; justify-content: center;
  color: var(--orange);
  font-size: 15px;
}

/* ================= LOGO STRIP (Empresas Atendidas) ================= */

.logos {
  padding: 60px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: var(--orange-tint-soft);
}

.logos-head {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 20px;
  margin-bottom: 34px;
  flex-wrap: wrap;
}

.logos-head h4 {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-faint);
}

.logo-grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 16px;
}

.logo-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  height: 78px;
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 10px;
  font-weight: 700;
  font-size: 13px;
  color: var(--ink-faint);
  letter-spacing: 0.01em;
  transition: color .15s ease, border-color .15s ease, transform .15s ease;
}

.logo-card:hover {
  color: var(--orange);
  border-color: var(--orange);
  transform: translateY(-2px);
}

/* ================= SERVIÇOS ================= */

.services { padding: 120px 0; }

.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.service-card {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px 28px;
  transition: border-color .2s ease, transform .2s ease, box-shadow .2s ease;
  position: relative;
  background: var(--white);
}

.service-card:hover {
  border-color: var(--orange);
  transform: translateY(-4px);
  box-shadow: var(--shadow-sm);
}

.service-icon {
  width: 46px;
  height: 46px;
  border-radius: 10px;
  background: var(--orange-tint);
  color: var(--orange);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
}

.service-icon svg { width: 22px; height: 22px; }

.service-card h3 { margin-bottom: 10px; }

.service-card p {
  color: var(--ink-soft);
  font-size: 15px;
  font-weight: 500;
  margin-bottom: 18px;
}

.service-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.service-tags span {
  font-size: 11.5px;
  font-weight: 700;
  color: var(--ink-soft);
  background: var(--orange-tint-soft);
  border: 1px solid var(--line);
  padding: 5px 10px;
  border-radius: 20px;
}

/* ================= GROWTH SYSTEM (dark, signature) ================= */

.growth {
  background: var(--ink);
  color: var(--white);
  padding: 130px 0;
  position: relative;
  overflow: hidden;
}

.growth::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255,255,255,0.045) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,0.045) 1px, transparent 1px);
  background-size: 44px 44px;
  mask-image: radial-gradient(circle at 50% 30%, black, transparent 75%);
  pointer-events: none;
}

.growth .section-head p { color: rgba(255,255,255,0.6); }
.growth .section-head h2 { color: var(--white); }

.growth-track {
  position: relative;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  margin-top: 20px;
}

.growth-line {
  position: absolute;
  top: 34px;
  left: 8%;
  right: 8%;
  height: 2px;
  background: repeating-linear-gradient(90deg, var(--orange) 0, var(--orange) 8px, transparent 8px, transparent 16px);
  z-index: 0;
}

.growth-step {
  position: relative;
  z-index: 1;
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: 16px;
  padding: 34px 26px;
}

.growth-step .step-num {
  width: 42px;
  height: 42px;
  border-radius: 50%;
  background: var(--orange);
  color: var(--white);
  font-weight: 800;
  font-size: 15px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 22px;
}

.growth-step h3 {
  color: var(--white);
  margin-bottom: 12px;
}

.growth-step p {
  color: rgba(255,255,255,0.62);
  font-size: 14.5px;
  font-weight: 500;
  margin-bottom: 18px;
}

.growth-step ul {
  list-style: none;
}

.growth-step ul li {
  font-size: 13.5px;
  font-weight: 600;
  color: rgba(255,255,255,0.85);
  padding-left: 18px;
  position: relative;
  margin-bottom: 9px;
}

.growth-step ul li::before {
  content: '';
  position: absolute;
  left: 0; top: 7px;
  width: 6px; height: 6px;
  background: var(--orange);
  border-radius: 1px;
  transform: rotate(45deg);
}

/* ================= RESULTADOS ================= */

.results { padding: 120px 0; }

.results-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.result-card {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--white);
}

.result-top {
  padding: 26px 26px 22px;
  border-bottom: 1px solid var(--line);
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.result-top .segment {
  font-size: 11.5px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--orange);
  background: var(--orange-tint);
  padding: 5px 10px;
  border-radius: 20px;
}

.result-body { padding: 24px 26px 28px; }

.result-body h4 {
  font-size: 16px;
  font-weight: 700;
  margin-bottom: 16px;
}

.result-metrics {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
  margin-bottom: 16px;
}

.result-metrics .metric b {
  display: block;
  font-size: 24px;
  font-weight: 800;
  color: var(--orange);
}

.result-metrics .metric span {
  font-size: 11.5px;
  font-weight: 600;
  color: var(--ink-faint);
  text-transform: uppercase;
  letter-spacing: 0.03em;
}

.result-body p.note {
  font-size: 12.5px;
  color: var(--ink-faint);
  font-weight: 500;
  font-style: italic;
}

.results-disclaimer {
  margin-top: 28px;
  font-size: 13px;
  color: var(--ink-faint);
  font-weight: 500;
  text-align: center;
}

/* ================= DEPOIMENTOS ================= */

.testimonials {
  padding: 120px 0;
  background: var(--orange-tint-soft);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.testi-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.testi-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 30px 26px;
}

.testi-quote-mark {
  font-size: 40px;
  color: var(--orange);
  font-weight: 800;
  line-height: 1;
  margin-bottom: 8px;
  font-family: Georgia, serif;
}

.testi-card p.quote {
  font-size: 14.5px;
  font-weight: 500;
  color: var(--ink);
  margin-bottom: 22px;
  line-height: 1.6;
}

.testi-person {
  display: flex;
  align-items: center;
  gap: 12px;
}

.testi-avatar {
  width: 40px; height: 40px;
  border-radius: 50%;
  background: var(--orange-tint);
  color: var(--orange);
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 800;
  font-size: 14px;
}

.testi-person .name { font-weight: 700; font-size: 13.5px; }
.testi-person .role { font-weight: 500; font-size: 12px; color: var(--ink-faint); }

/* ================= CTA FINAL / FORM ================= */

.cta-final { padding: 130px 0; }

.cta-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
}

.cta-copy h2 { margin-bottom: 18px; }
.cta-copy p.lead {
  font-size: 17px;
  color: var(--ink-soft);
  font-weight: 500;
  margin-bottom: 32px;
  max-width: 460px;
}

.cta-list { list-style: none; margin-bottom: 32px; }
.cta-list li {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  font-weight: 600;
  font-size: 14.5px;
  margin-bottom: 16px;
}

.cta-list li .check {
  flex-shrink: 0;
  width: 22px; height: 22px;
  border-radius: 50%;
  background: var(--orange);
  color: var(--white);
  display: flex; align-items: center; justify-content: center;
  font-size: 12px;
  margin-top: 1px;
}

.cta-direct {
  border-top: 1px solid var(--line);
  padding-top: 24px;
  font-size: 14px;
  font-weight: 600;
  color: var(--ink-soft);
}

.cta-direct a { color: var(--orange); font-weight: 700; }

.form-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 18px;
  padding: 20px;
  box-shadow: var(--shadow);
}

.form-card h3 { margin-bottom: 6px; }
.form-card .form-sub {
  font-size: 13.5px;
  color: var(--ink-faint);
  font-weight: 500;
  margin-bottom: 26px;
}

.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.field { margin-bottom: 18px; }

.field label {
  display: block;
  font-size: 12.5px;
  font-weight: 700;
  color: var(--ink);
  margin-bottom: 7px;
  text-transform: uppercase;
  letter-spacing: 0.02em;
}

.field input,
.field select,
.field textarea {
  width: 100%;
  font-family: var(--font);
  font-size: 14.5px;
  font-weight: 500;
  padding: 13px 14px;
  border: 1.5px solid var(--line);
  border-radius: var(--radius-sm);
  background: var(--orange-tint-soft);
  color: var(--ink);
  transition: border-color .15s ease, background .15s ease;
}

.field input:focus,
.field select:focus,
.field textarea:focus {
  outline: none;
  border-color: var(--orange);
  background: var(--white);
}

.field textarea { resize: vertical; min-height: 90px; }

.field.hp { position: absolute; left: -9999px; top: -9999px; }

.form-msg {
  margin-top: 16px;
  padding: 13px 16px;
  border-radius: var(--radius-sm);
  font-size: 13.5px;
  font-weight: 600;
  display: none;
}

.form-msg.show { display: block; }
.form-msg.success { background: #e9f7ee; color: #1c7a3f; border: 1px solid #bde5c9; }
.form-msg.error { background: #fdeceb; color: #b3301e; border: 1px solid #f3c1bb; }

.form-privacy {
  font-size: 11.5px;
  color: var(--ink-faint);
  font-weight: 500;
  margin-top: 14px;
  text-align: center;
}

/* ================= RODAPÉ ================= */

.site-footer {
  background: var(--ink);
  color: rgba(255,255,255,0.7);
  padding: 72px 0 28px;
}

.footer-top {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 40px;
  padding-bottom: 48px;
  border-bottom: 1px solid rgba(255,255,255,0.1);
  margin-bottom: 28px;
}

.footer-brand .logo { color: var(--white); margin-bottom: 14px; }
.footer-brand p {
  font-size: 13.5px;
  font-weight: 500;
  color: rgba(255,255,255,0.55);
  max-width: 280px;
  margin-bottom: 20px;
}

.footer-social { display: flex; gap: 10px; }
.footer-social a {
  width: 34px; height: 34px;
  border-radius: 8px;
  border: 1px solid rgba(255,255,255,0.15);
  display: flex; align-items: center; justify-content: center;
  font-size: 13px;
  font-weight: 700;
  transition: border-color .15s ease, color .15s ease;
}
.footer-social a:hover { border-color: var(--orange); color: var(--orange); }

.footer-col h5 {
  font-size: 12px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: rgba(255,255,255,0.9);
  margin-bottom: 18px;
}

.footer-col ul { list-style: none; }
.footer-col ul li { margin-bottom: 12px; }
.footer-col ul li a {
  font-size: 13.5px;
  font-weight: 500;
  color: rgba(255,255,255,0.55);
  transition: color .15s ease;
}
.footer-col ul li a:hover { color: var(--orange); }

.footer-bottom {
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
  font-size: 12.5px;
  font-weight: 500;
  color: rgba(255,255,255,0.45);
}

.footer-bottom a { color: rgba(255,255,255,0.45); }
.footer-bottom a:hover { color: var(--orange); }

/* ================= RESPONSIVE ================= */

@media (max-width: 980px) {
  .nav-links { display: none; }
  .nav-toggle { display: flex; }
  .hero-grid { grid-template-columns: 1fr; }
  .hero-visual { max-width: 460px; margin: 0 auto 20px; }
  .services-grid { grid-template-columns: repeat(2, 1fr); }
  .growth-track { grid-template-columns: 1fr; }
  .growth-line { display: none; }
  .results-grid { grid-template-columns: 1fr; }
  .testi-grid { grid-template-columns: 1fr; }
  .cta-grid { grid-template-columns: 1fr; gap: 44px; }
  .logo-grid { grid-template-columns: repeat(3, 1fr); }
  .footer-top { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 600px) {
  .container { padding: 0 20px; }
  .btn { white-space: normal; }
  .hero { padding: 140px 0 70px; }
  .hero-copy h1 span { white-space: normal; }
  .hero-actions { gap: 14px; }
  .hero-visual { max-width: 100%; }
  .hero-visual::after {
    top: 12px;
    left: 12px;
    width: calc(100% - 24px);
    height: calc(100% - 24px);
  }
  .floating-chip.chip-1 {
    position: static;
    margin-top: 16px;
  }
  .services-grid { grid-template-columns: 1fr; }
  .form-row { grid-template-columns: 1fr; }
  .header-cta .btn-outline { display: none; }
  .logo-grid { grid-template-columns: repeat(2, 1fr); }
  .footer-top { grid-template-columns: 1fr; }
  .panel-metrics { grid-template-columns: 1fr; }
  .hero-trust { gap: 24px; }
}

@media (prefers-reduced-motion: reduce) {
  * { animation: none !important; transition: none !important; }
  html { scroll-behavior: auto; }
}